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Tracking and Measuring Social Media with Inspirato
Matt Windt (Inspirato), Forrest Whaling (Booyah), Jamie Duklas (Booyah), Gina Nykerk (CO AMA) The Colorado American Marketing Association invited Booyah Online Advertising + client, Inspirato to...
View ArticleDetermining the Value of Social Networking Sites
Social networks gain value by enabling users to receive updates from contacts without physically interacting with them directly. This allows users to keep up to date with a large network of family,...
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Is Email Dead?
“Is email dead?” This is a question asked by marketing experts year after year as they examine new technologies and innovations in the digital advertising world. I mean, surely it must be, with...
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Like vs. Want
There are things you like. There are things you need. Then there are things you want. “Want” is some state of desire that exists on varying points of the spectrum between “like” and “need.” Facebook...
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